Uni-ssentials by TDS Spring / Summer 2025 Capsule Collection
2025.03.16 / OTHERS
Announcement of the release of the Uni-ssentials by TDS Spring / Summer 2025 Capsule Collection
"Uni-ssentials by TDS" is an apparel collection that merges performance and lifestyle, announced by TOKYO DESIGN STUDIO New Balance (TDS) in 2023. It offers fits and styles tailored to the individuality of the wearer, regardless of age or gender, proposing a new level of comfort for everyone while continuously updating the product. The latest SS25 capsule collection further pursues the sense of 'temperature' established in the last season. It focuses on lightweight and breathable fabrics, providing excellent stretch and flexibility. Each item incorporates athletic design lines to enhance functionality.
What New Balance proposes in "Uni-ssentials by TDS" is to create clothing for humans. It is a new collection that experimentally explores the essence of gender neutrality. It fits the natural diversity of gender and allows the wearer to have agency in their choices, becoming a part of their style. The apparel lineup does not distinguish between men's and women's clothing, significantly rethinking traditional pattern making, and offering sizes based on a single standard. It balances the comfort and functionality that New Balance has established as an athletic brand, designed to fit an urban lifestyle that merges the sophistication and comfort required for private life with the durability needed for exercise and other activities. Repeated fitting tests are conducted using models of various body types, nationalities, and genders to pursue the optimal size balance. Abandoning the traditional uniform size grading (length changes for each size), individual size pitches have been established so that each item and size can be worn with the optimal length and width. It caters to a more diverse body balance that exists between existing sizes. The yellow accents in the details are inspired by the colors of the Procare Program implemented in the United States in the 1990s, expressing the top priorities of "fit" and "quality" in New Balance footwear manufacturing in the apparel creation as well.
Dice and Dice will release the collection in stores and online starting March 14 (Friday).
Videography / Shintaro Tamada @hanageboin
Staking / Junko Kobashi @junko584
Hair & Makeup / Ryoki Shimonagata @shimo_nagata
Model / Rikubouz @rikubouz Cocoa Nanase @bgirlcocoa
Production / W inc. @w_tokyo @gontake
Produced by TOKYO DESIGN STUDIO New Balance @newbalancet_house
"Uni-ssentials by TDS" is an apparel collection that merges performance and lifestyle, announced by TOKYO DESIGN STUDIO New Balance (TDS) in 2023. It offers fits and styles tailored to the individuality of the wearer, regardless of age or gender, proposing a new level of comfort for everyone while continuously updating the product. The latest SS25 capsule collection further pursues the sense of 'temperature' established in the last season. It focuses on lightweight and breathable fabrics, providing excellent stretch and flexibility. Each item incorporates athletic design lines to enhance functionality.
What New Balance proposes in "Uni-ssentials by TDS" is to create clothing for humans. It is a new collection that experimentally explores the essence of gender neutrality. It fits the natural diversity of gender and allows the wearer to have agency in their choices, becoming a part of their style. The apparel lineup does not distinguish between men's and women's clothing, significantly rethinking traditional pattern making, and offering sizes based on a single standard. It balances the comfort and functionality that New Balance has established as an athletic brand, designed to fit an urban lifestyle that merges the sophistication and comfort required for private life with the durability needed for exercise and other activities. Repeated fitting tests are conducted using models of various body types, nationalities, and genders to pursue the optimal size balance. Abandoning the traditional uniform size grading (length changes for each size), individual size pitches have been established so that each item and size can be worn with the optimal length and width. It caters to a more diverse body balance that exists between existing sizes. The yellow accents in the details are inspired by the colors of the Procare Program implemented in the United States in the 1990s, expressing the top priorities of "fit" and "quality" in New Balance footwear manufacturing in the apparel creation as well.
Dice and Dice will release the collection in stores and online starting March 14 (Friday).
Videography / Shintaro Tamada @hanageboin
Staking / Junko Kobashi @junko584
Hair & Makeup / Ryoki Shimonagata @shimo_nagata
Model / Rikubouz @rikubouz Cocoa Nanase @bgirlcocoa
Production / W inc. @w_tokyo @gontake
Produced by TOKYO DESIGN STUDIO New Balance @newbalancet_house