& DICE & DICE supported by TOKYO DESIGN STUDIO New Balance Opening Announcement
2021.08.27 / OTHERS
DICE & DICE will open a shop-in-shop "& DICE & DICE supported by TOKYO DESIGN STUDIO New Balance" (hereinafter TDSNBXDXD) on September 3rd (Friday).
The TDS (TOKYO DESIGN STUDIO New Balance) fall/winter collection will feature early releases and exclusive items from TDSNBXDXD.
Additionally, as a special project for the opening, we will hold a photography exhibition titled "NEW SENTIMENT." Photographs taken by Kenta Nakamura, showcasing the production process of aluminum fixtures made in Kitakyushu, will be displayed.
On September 4th (Saturday) from 13:00 to 18:00, we will offer shaved ice and coffee from the popular coffee shop "Sofu Coffee" located in Beppu, Fukuoka.
We sincerely look forward to your visit.
* Please wear a mask to prevent infection.
* Disinfectant alcohol will be available at the store entrance.
* Thank you for your cooperation in implementing sufficient infection control measures.
The New Balance brand, based in Boston, USA, was born from a long-standing relationship with Japan, and the design team, consisting of members from both America and Japan, develops the lifestyle brand "TOKYO DESIGN STUDIO New Balance." Through the unique craftsmanship and sensibility of Japan, we pursue truth and quality, offering products that advance design and innovation.
At TDSNBXDXD, we will present a full lineup of footwear, apparel, and accessories from TOKYO DESIGN STUDIO New Balance, infused with the latest technologies and concepts, as well as a selection of special New Balance products with stories behind them. Additionally, we plan to offer original products that can only be purchased at TDSNBXDXD.
Furthermore, we will hold installations with various artists and creators every month based on new themes.
The space is managed by / o+h, a collaboration between architects Maki Onishi and Yuki Momota, who are active in creating conceptual spaces ranging from luxury maison displays to museums and public architecture, based in Nihonbashi Hamacho, Tokyo.
The space design, which emphasizes carefully "showing" and "communicating" each piece like a museum, creates a circular communication that shares various consciousness between visitors and the store.
In response to the unchanging concept of DICE & DICE since its founding, which is to "sell culture, not clothing," this alternative space, created by DICE & DICE and TOKYO DESIGN STUDIO New Balance, conveys unique stories and cultures specific to the local community.
■ Store Name :
& DICE & DICE supported by TOKYO DESIGN STUDIO New Balance (abbreviated as TDSNBXDXD)
■ Address :
2-1-43 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka Prefecture, DXD bldg 1F
■ Business Hours :
13:00 – 18:00
■ Regular Holiday :
Every Tuesday
■ Online Store :
https://www.dicexdice.com/tdsnbxdxd
Photography / Kenta Nakamura / @hanahanamegane17
BIOGRAPHY
Born in 1981. Selected as one of the Best 100 Photos by the Italian edition of VOGUE in 2016, and chosen as one of the top 30 photographers in the same year's "PHOTO VOGUE" by the same magazine. His series "Your story," which uses 3D glasses, gained attention and was featured in various media including "It’s Nice That." Major solo exhibitions include "Your story" (Nizhny Tagil Art Museum, Russia, 2017) and "Ping.Ping." (Omotesando ROCKET, 2018).
Sofu Coffee / @sofucoffee
A self-roasting coffee and cake shop located in Beppu, Jonan-ku, Fukuoka City, resembling our director quite closely.


The TDS (TOKYO DESIGN STUDIO New Balance) fall/winter collection will feature early releases and exclusive items from TDSNBXDXD.
Additionally, as a special project for the opening, we will hold a photography exhibition titled "NEW SENTIMENT." Photographs taken by Kenta Nakamura, showcasing the production process of aluminum fixtures made in Kitakyushu, will be displayed.
On September 4th (Saturday) from 13:00 to 18:00, we will offer shaved ice and coffee from the popular coffee shop "Sofu Coffee" located in Beppu, Fukuoka.
We sincerely look forward to your visit.
* Please wear a mask to prevent infection.
* Disinfectant alcohol will be available at the store entrance.
* Thank you for your cooperation in implementing sufficient infection control measures.
The New Balance brand, based in Boston, USA, was born from a long-standing relationship with Japan, and the design team, consisting of members from both America and Japan, develops the lifestyle brand "TOKYO DESIGN STUDIO New Balance." Through the unique craftsmanship and sensibility of Japan, we pursue truth and quality, offering products that advance design and innovation.
At TDSNBXDXD, we will present a full lineup of footwear, apparel, and accessories from TOKYO DESIGN STUDIO New Balance, infused with the latest technologies and concepts, as well as a selection of special New Balance products with stories behind them. Additionally, we plan to offer original products that can only be purchased at TDSNBXDXD.
Furthermore, we will hold installations with various artists and creators every month based on new themes.
The space is managed by / o+h, a collaboration between architects Maki Onishi and Yuki Momota, who are active in creating conceptual spaces ranging from luxury maison displays to museums and public architecture, based in Nihonbashi Hamacho, Tokyo.
The space design, which emphasizes carefully "showing" and "communicating" each piece like a museum, creates a circular communication that shares various consciousness between visitors and the store.
In response to the unchanging concept of DICE & DICE since its founding, which is to "sell culture, not clothing," this alternative space, created by DICE & DICE and TOKYO DESIGN STUDIO New Balance, conveys unique stories and cultures specific to the local community.
■ Store Name :
& DICE & DICE supported by TOKYO DESIGN STUDIO New Balance (abbreviated as TDSNBXDXD)
■ Address :
2-1-43 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka Prefecture, DXD bldg 1F
■ Business Hours :
13:00 – 18:00
■ Regular Holiday :
Every Tuesday
■ Online Store :
https://www.dicexdice.com/tdsnbxdxd
Photography / Kenta Nakamura / @hanahanamegane17
BIOGRAPHY
Born in 1981. Selected as one of the Best 100 Photos by the Italian edition of VOGUE in 2016, and chosen as one of the top 30 photographers in the same year's "PHOTO VOGUE" by the same magazine. His series "Your story," which uses 3D glasses, gained attention and was featured in various media including "It’s Nice That." Major solo exhibitions include "Your story" (Nizhny Tagil Art Museum, Russia, 2017) and "Ping.Ping." (Omotesando ROCKET, 2018).
Sofu Coffee / @sofucoffee
A self-roasting coffee and cake shop located in Beppu, Jonan-ku, Fukuoka City, resembling our director quite closely.









