&DICE&DICEsupportedbyTOKYODESIGNSTUDIONewBalance will release a new collection of "Made in USA" footwear and apparel consisting of the 990 series, which symbolizes New Balance, on April 28, 2022 (Thursday), to commemorate the 40th anniversary of its launch.
(*990v3 is scheduled to be released in Japan in May.)
This product will be available online and in stores on April 28 (Thursday).
*Release times may vary by product.
Online Store
- Apparel Collection: From 10:00 AM on April 28 (Thursday)
- Footwear Collection 990v1 / 990v2: From 11:00 AM on April 28 (Thursday)
In-store: From 1:00 PM on April 28 (Thursday)
*There may be cases where products are not available in-store depending on online stock status.
Teddy Santis, the owner and founder of the lifestyle/sports/apparel brand Aimé Leon Dore from Queens, New York, announces his first seasonal collection since becoming the creative director of the New Balance Made in USA collection. Starting with the limited models of footwear 990v1, 990v2, 990v3, and apparel releasing in April, a new collection designed by Teddy Santis will be released monthly.
Click here for the product page
Click here for the FUTURE PAGE of the apparel collection
Footwear: 990v1 / 990v2 / 990v3
The 990 series, representing New Balance, was born in 1982 as a running shoe for on-road use. Developed by bringing together the latest technology, it was released at a very high price of $100 at the time. It became a topic of conversation when it advertised itself as "990 points out of 1000" in its advertisements, and has continued to evolve through 13 generations, including "995", "996", "997", "998", "999", "990", "991", "992", "993", "990v3", "990v4", and "990v5". Since its original release, it has always been manufactured in factories within the United States, embodying New Balance's craftsmanship and functionality, making it a legendary series of the brand. The subtle updates to the classic silhouette through unique minor changes of the 990 have been realized through 40 years of technological development, and by continuing to implement the original instructions from Jim Davis, the owner of New Balance, it has established its status as the best sneaker. The carefully designed design, minimal aesthetics, and undeniable comfort of this shoe have been passed down through generations and are undeniably related to the sneaker culture that exists today. From this collection, the "14-bar Flying NB logo" will be a signature logo used only in the Made in USA collection by Teddy Santis.
990v1
COLOR: TA1 (Grey)
PRICE: ¥35,200 (TAX IN)
SIZE: 26cm to 29.0 cm
990v2
COLOR: TD2 (Grey)
PRICE: ¥31,900 (TAX IN)
SIZE: 23cm to 29.0 cm
990v3
COLOR: TG3 (Grey)
PRICE: ¥31,900 (TAX IN)
SIZE: 23cm to 29.0 cm
(*990v3 is scheduled to be released in Japan in May.)
Teddy Santis
Owner and creative director of the lifestyle/sports/apparel brand "Aimé Leon Dore", founded in 2014, from New York Queens. Before founding the brand, Teddy Santis ran a diner with his family and learned fashion independently. The name of the brand "Aimé Leon Dore" is derived from the French phrase "I love you = Je t’aime", his father's name Leon, and his own full name Theodore. By focusing on simple yet powerful designs and creating a unique aesthetic, he has created timeless collections. He announced his appointment as the creative director of the New Balance Made in USA collection in April 2021.
(*990v3 is scheduled to be released in Japan in May.)
This product will be available online and in stores on April 28 (Thursday).
*Release times may vary by product.
Online Store
- Apparel Collection: From 10:00 AM on April 28 (Thursday)
- Footwear Collection 990v1 / 990v2: From 11:00 AM on April 28 (Thursday)
In-store: From 1:00 PM on April 28 (Thursday)
*There may be cases where products are not available in-store depending on online stock status.
Teddy Santis, the owner and founder of the lifestyle/sports/apparel brand Aimé Leon Dore from Queens, New York, announces his first seasonal collection since becoming the creative director of the New Balance Made in USA collection. Starting with the limited models of footwear 990v1, 990v2, 990v3, and apparel releasing in April, a new collection designed by Teddy Santis will be released monthly.
Click here for the product page
Click here for the FUTURE PAGE of the apparel collection
Footwear: 990v1 / 990v2 / 990v3
The 990 series, representing New Balance, was born in 1982 as a running shoe for on-road use. Developed by bringing together the latest technology, it was released at a very high price of $100 at the time. It became a topic of conversation when it advertised itself as "990 points out of 1000" in its advertisements, and has continued to evolve through 13 generations, including "995", "996", "997", "998", "999", "990", "991", "992", "993", "990v3", "990v4", and "990v5". Since its original release, it has always been manufactured in factories within the United States, embodying New Balance's craftsmanship and functionality, making it a legendary series of the brand. The subtle updates to the classic silhouette through unique minor changes of the 990 have been realized through 40 years of technological development, and by continuing to implement the original instructions from Jim Davis, the owner of New Balance, it has established its status as the best sneaker. The carefully designed design, minimal aesthetics, and undeniable comfort of this shoe have been passed down through generations and are undeniably related to the sneaker culture that exists today. From this collection, the "14-bar Flying NB logo" will be a signature logo used only in the Made in USA collection by Teddy Santis.
990v1COLOR: TA1 (Grey)
PRICE: ¥35,200 (TAX IN)
SIZE: 26cm to 29.0 cm
990v2COLOR: TD2 (Grey)
PRICE: ¥31,900 (TAX IN)
SIZE: 23cm to 29.0 cm
990v3COLOR: TG3 (Grey)
PRICE: ¥31,900 (TAX IN)
SIZE: 23cm to 29.0 cm
(*990v3 is scheduled to be released in Japan in May.)
Teddy Santis
Owner and creative director of the lifestyle/sports/apparel brand "Aimé Leon Dore", founded in 2014, from New York Queens. Before founding the brand, Teddy Santis ran a diner with his family and learned fashion independently. The name of the brand "Aimé Leon Dore" is derived from the French phrase "I love you = Je t’aime", his father's name Leon, and his own full name Theodore. By focusing on simple yet powerful designs and creating a unique aesthetic, he has created timeless collections. He announced his appointment as the creative director of the New Balance Made in USA collection in April 2021.