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TOKYO DESIGN STUDIO New Balance Winter 2022 College Logo Sweat Series Release Announcement

TOKYO DESIGN STUDIO New Balance Winter 2022 College Logo Sweat Series Release Announcement

2022.09.30 / OTHERS

At Dice and Dice, the new color of the TOKYO DESIGN STUDIO New Balance College Logo Sweat Series will be released on October 7, 2022 (Friday) at 10:00 AM on our online store.

The apparel developed by TDS, inspired by New Balance's established footwear craftsmanship, features a college logo sweat series that combines classic style with the comfort of functional materials. We offer two types of tops and one type of pants in gender-neutral patterns and silhouettes. These items are perfect for casual wear on the street as well as activewear for sports, featuring graphic work designed by Yoshihisa Tanaka, a graphic designer and artist known as Nerhol, who reinterprets the classic college logo in a modern way.

TDS College Logo Sweat Series
The second installment of the TDS College Logo Sweat Series introduces a new color: heather black. Not only does it offer a classic texture, but it also uses a lightweight, warm cotton/acrylic functional fabric. It is resistant to shape distortion even after repeated washing, making it easy to wear as daily wear or during active scenes like sports. The logo design features original graphics by Yoshihisa Tanaka, a graphic designer closely associated with Tokyo Design Studio, who also works as an artist known as Nerhol. The design explores the archives of New Balance apparel, reinterpreting the classic college logo seen in 1970s running wear with modern, sophisticated original typography and coloring. The mix of embroidery and print is applied to each item.

TDS College Logo Sweat Hoodie
COLOR : Heather Black
SIZE : M / L / XL
PRICE : ¥17,600 (TAX IN)

With a relaxed fit, it features a wide body and a slightly shorter length silhouette. The unique pattern without shoulder slope allows it to be worn regardless of gender or body type. The neckline is double-stitched, creating a beautifully raised silhouette for the hood, and the drawcord is inspired by shoelaces, adding attention to detail throughout. The back features a college-style printed logo of "TOKYO DESIGN STUDIO," and the left chest has an embroidered logo of "new balance."


TDS College Logo Sweat Crew
COLOR : Heather Black
SIZE : M / L / XL
PRICE : ¥15,400 (TAX IN)

With a relaxed fit, it features a wide body and a slightly shorter length silhouette. The unique pattern without shoulder slope allows it to be worn regardless of gender or body type. The left chest features a college-style printed logo of "T" and an embroidered logo of "new balance."


TDS College Logo Sweat Pants
COLOR : Heather Black
SIZE : M / L / XL
PRICE : ¥16,500 (TAX IN)

With a waist design of elastic and drawcord and a neutral relaxed silhouette, it can be worn regardless of gender or body type. The drawcord, inspired by shoelaces, adds a detail typical of New Balance. The cuffs are designed as jogger pants with elastic, perfect for pairing with sneakers. The front and back patch pockets use the same fabric as the TDS 78' Jacket from last year's 21SS collection, suggesting coordination between items across seasons.



TOKYO DESIGN STUDIO New Balance
TOKYO DESIGN STUDIO New Balance is a new brand born from the long-standing relationship between the New Balance brand, based in Boston, USA, and Japan, developed by a design team consisting of members from both America and Japan. Through Japan's unique craftsmanship and sensibility, we pursue truth and quality, developing products that advance design and innovation. Additionally, TOKYO DESIGN STUDIO New Balance/Apparel offers apparel inspired by New Balance's established craftsmanship in footwear. We reinterpret functional materials that have responded to the high-end needs of athletes, creating modern "reliable tools" that balance functionality and design.
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