Uni-ssentials by TDS Fall / Winter 2024 Capsule Collection
2024.09.23 / OTHERS
Announcement of the release of the Uni-ssentials by TDS Fall / Winter 2024 Capsule Collection
Click here for the product page
"Uni-ssentials by TDS" is an apparel collection that merges performance and lifestyle, announced by TOKYO DESIGN STUDIO New Balance (TDS) in 2023.
By providing fits and styles that cater to the individuality of the wearer, regardless of age or gender, we propose a new comfort for everyone and continuously update our products. The latest FW24 capsule collection pursues the theme of "warmth" and "warming up," focusing on the sensation of temperature.
Additionally, items featuring the works of Hong Kong-born photographer Wing Shya will be available, launching in stores and online starting September 27 (Friday).
In "Uni-ssentials by TDS," what TDS proposes is the creation of clothing for humans. It is a new collection that experimentally explores the essence of gender neutrality. Designed to fit the natural diversity of gender, it allows the wearer to have agency in their choices, making it a style that reflects individuality.
The apparel lineup does not distinguish between men's and women's clothing, significantly rethinking traditional pattern making with a single standard size range. Balancing the comfort and functionality established by New Balance as an athletic brand, it is designed to fit an urban lifestyle that merges refined style and comfort for private settings with the durability required for exercise activities.
We conduct repeated fitting tests using models of various body types, nationalities, and genders to pursue the optimal size balance. Abandoning the conventional uniform size grading (length changes for each size), we have set individual size pitches so that each item can be worn at the optimal length and width for each size. This approach accommodates a more diverse body balance that exists between existing sizes.
The yellow color applied to the details is inspired by the colors of the Procare Program implemented in the United States in the 1990s (a certification mark from medical institutions and selected footwear dealers), expressing the priorities of "fit" and "quality" in New Balance footwear manufacturing within the apparel creation process as well.
Click here for the product page
@newbalance_t_house
@wingshya
Click here for the product page
"Uni-ssentials by TDS" is an apparel collection that merges performance and lifestyle, announced by TOKYO DESIGN STUDIO New Balance (TDS) in 2023.
By providing fits and styles that cater to the individuality of the wearer, regardless of age or gender, we propose a new comfort for everyone and continuously update our products. The latest FW24 capsule collection pursues the theme of "warmth" and "warming up," focusing on the sensation of temperature.
Additionally, items featuring the works of Hong Kong-born photographer Wing Shya will be available, launching in stores and online starting September 27 (Friday).
In "Uni-ssentials by TDS," what TDS proposes is the creation of clothing for humans. It is a new collection that experimentally explores the essence of gender neutrality. Designed to fit the natural diversity of gender, it allows the wearer to have agency in their choices, making it a style that reflects individuality.
The apparel lineup does not distinguish between men's and women's clothing, significantly rethinking traditional pattern making with a single standard size range. Balancing the comfort and functionality established by New Balance as an athletic brand, it is designed to fit an urban lifestyle that merges refined style and comfort for private settings with the durability required for exercise activities.
We conduct repeated fitting tests using models of various body types, nationalities, and genders to pursue the optimal size balance. Abandoning the conventional uniform size grading (length changes for each size), we have set individual size pitches so that each item can be worn at the optimal length and width for each size. This approach accommodates a more diverse body balance that exists between existing sizes.
The yellow color applied to the details is inspired by the colors of the Procare Program implemented in the United States in the 1990s (a certification mark from medical institutions and selected footwear dealers), expressing the priorities of "fit" and "quality" in New Balance footwear manufacturing within the apparel creation process as well.
Click here for the product page
@newbalance_t_house
@wingshya